User profile attributes can collect data you can use in segmentation, reporting, or
with integrated third-party systems. For example, if you create a form in Personalization, you
can assign each field to an existing attribute. Depending on the configuration of your
dataset, the attributes can either collect the data for reporting, or can write it to a
third-party integrated system.
Required Editions
Permissions
Needed
To create user profile attributes:
A role with User/Account Profile > Create/Edit permissions
Before you begin creating user profile attributes, we suggest learning more
about Attribute Update Logic.
From the main navigation, select Settings | Attributes.
On the User Attributes tab, click New
Attribute.
Enter a Name for the attribute.
Note You can’t change the name after you save the attribute. User profile attributes
and account profile attributes can’t have the same name.
Enter a Label that describes the attribute. The label
appears in the Unified Customer Profile.
Select the Type for the attribute.
Note Identity attributes must be strings.
Select an option from the Classification Override
dropdown:
Item
Description
Sensitive
The attribute displays only to admins or people with a role that
includes User/Account Profile > View Sensitive permissions, and you
can’t use the attribute in a campaign. People with lesser permissions
see asterisks instead of sensitive values on the Unified Customer
Profile and segment lists. Additionally, email address fields (with a
name of "emailAddress") aren’t searchable.
Personally Identifiable
Anyone can view the attribute, but you can’t use the attribute in
a campaign.
The built-in identity types contain personally
identifiable data, so their attributes should use this
classification.
Nonsensitive
Anyone can view the attribute, and you can use the attribute in a
campaign.
If applicable, select the Identity Type for the
attribute.
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