User Profile Objects

Gain a deeper understanding of your users by creating user profile objects.

• About User Profile Objects
  Learn more about user profile objects.
• Create a User Profile Object
  Create user profile objects and their relationships to better define your Personalization users. Once created, you can use these objects in segmentation and campaign targeting to improve cross-channel personalization. You update, add, and remove user profile object data profile with the User Profile Object ETL.
• Use a User Profile Object Rule in Segmentation
  Improve cross-channel personalization in segmentation using built-in user profile object rules.
• User Profile Object Rules
  Use built-in user profile object rules to help improve cross-channel personalization in segmentation and web campaign targeting. User profile objects have two built-in rules—object aggregation and object match.
• User Profile Object Limits
  Marketing Cloud Personalization imposes limits per dataset for user profile objects.