About Web Campaigns and Templates

Campaigns are at the heart of providing personalized website experiences that resonate with your users. Using a web campaign, you can personalize various aspects of your website for your users based on their behavior, affinities, preferences, location, or other qualifying criteria.

• About Web Campaigns
  Campaigns are at the heart of providing personalized website experiences that resonate with your users. Using a web campaign, you can personalize various aspects of your website for your users based on their behavior, affinities, preferences, location, or other qualifying criteria.
• A/B Test Campaigns
  When creating an A/B test campaign, you include multiple experiences, and assign each experience a percentage of traffic. A/B tests give you flexibility and control over how Personalization distributes traffic and which users see which experiences.
• Campaign Targeting Rules and Rule-based Tests
  Rules determine when, where, and how your campaigns display and who sees them. You can add rules when you create or edit a campaign at the campaign level for campaign targeting or when defining rule-based test experiences.
• Rule Categories
  There are a variety of rules that you can add for campaign targeting and rule-based campaign experiences when you create or edit a campaign.
• Web Campaign Experiences
  A web campaign experience is the experience an individual customer has with a particular web personalization or activation campaign. You can use experiences to create different personalization results within the same campaign.
• Comparison Shopping Web Campaigns
  Online shoppers have many options available, and savvy shoppers visit several websites to compare products before making a purchase. Marketing Cloud Personalization helps you target these comparison shoppers to help boost your conversion rates and reduce your bounce rates.
• Web Campaign Types and Templates
  Learn about different types of web campaigns and the available built-in templates.