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Web Campaign Experiences
A web campaign experience is the experience an individual customer has with a particular web personalization or activation campaign. You can use experiences to create different personalization results within the same campaign.
Determine the Number of Experiences for a Web Campaign
Determine how many experiences you want to have for your web campaign. If you want to deliver a different campaign experience to various groups of qualified users, create additional experiences by cloning the original configured experience. Then you can modify the other experiences using the same template, or apply a different template.
Name the Experience
The name of each experience shows up in your campaign statistics report. It can be helpful to use a descriptive name for each experience so you can more effectively interpret the report results.
How Experiences Are Prioritized in Rule-Based Campaigns
For rule-based campaigns, if a user qualifies for a campaign and qualifies for multiple experiences, the experience at the top of the list has the highest priority. You can reorder campaign experiences in the campaign editor.
Provide Separate Experiences
You can create a campaign for first-time users of your website that shows different copy and images to users from different geographic regions or different industries. Using one campaign, you can create separate experiences, each targeting a different subset of your website users. Then you use rules to control the visibility of each experience.
