Manage Templates for Web Campaigns

Create and manage templates for web campaigns.

• About Templates for Web Campaigns
  You create web campaigns using a web campaign template that a developer creates. Templates offer flexibility to developers who can create a campaign framework to achieve specific business goals. Preconfigured templates make it easy for you to get started with Marketing Cloud Personalization templates. Using a well-planned template, any member of your team can create, test, and publish a web campaign.
• Web Campaign Template Properties
  A web campaign template provides a structure for delivering personalized experiences and activation campaigns to your website users. Your Personalization account includes a set of built-in global templates to get you started creating web campaigns. Each template is a starting framework that your developer can modify to create custom templates that support your organization’s needs.
• Content Zones
  A content zone is an area on your website configured to be available for personalization in a web campaign. A developer defines content zones in the sitemap for your site. You use content zones to display text, images, buttons, and input fields. Examples of content zones include a homepage hero, a popup, and an infobar.
• View Web Campaign Templates
  Your Marketing Cloud Personalization account includes a set of built-in global templates that you can use to deliver personalized experiences and activation campaigns to your website users. Each template is a starting framework that your developer can modify to create custom templates that support your organization’s needs.
• Clone a Web Campaign Template
  Your Marketing Cloud Personalization account includes a set of built-in global templates that your developer can clone to create custom web campaign templates. Each template provides a structure for delivering personalized experiences and activation campaigns to your website users. You can also clone your custom templates to create additional templates.
• Download and Upload Web Campaign Templates
  You can download web campaign templates to create a backup of a template or copy it across websites.