Web Campaign Types and Templates

Learn about different types of web campaigns and the available built-in templates.

• Banner with Call-to-Action Web Campaigns
  You can create a banner with call-to-action web campaign that replaces the existing banner on your website. Use the built-in global template or use a custom template that a developer creates.
• Infobar Web Campaigns
  Infobars appear at the top or bottom of a web page, and are designed to capture a user’s attention. Infobars typically have limited real estate and are most often used to communicate important temporary information, such as a special announcement or a one-day discount.
• Popup Web Campaigns
  Popup web campaigns are useful for preventing cart or browse abandonment or for capturing email addresses. You can test different text, imagery, and calls-to-action to determine which one is best at grabbing the attention of your users.
• Slide-In with Call-to-Action Web Campaigns
  Slide-ins enter a web page from the bottom-right corner, and subtly present a message to the users of your website. Use the built-in global template or use a custom template that a developer creates.
• Manual Promotion Selector Web Campaigns
  Create a web campaign using your existing promotions. Use the built-in global template or use a custom template that a developer creates.
• Einstein Recommendations Web Campaigns
  Use Einstein Recipes to create web campaigns that recommend your products, blogs, articles, or other content from your catalog. Use the built-in global template or a custom template that a developer creates.
• Einstein Decisions Web Campaigns
  You can use the Einstein Decisions machine learning algorithms to create next best offers for your web campaign. Use the built-in global template or a custom template that a developer creates.