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            URL Encoding in Emails

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            3. Marketing Cloud Account Engagement

            URL Encoding in Emails

            To ensure that links resolve correctly, you must manually encode special characters that appear in the URL.

            Required Editions

            Available in: All Account Engagement Editions

            The table lists common special characters and how to encode them manually.

            ASCII Character URL Encoding
            space %20
            ! %21
            " %22
            # %23
            $ %24
            % %25
            & %26
            ' %27
            ( %28
            ) %29
            * %2A
            + %2B
            , %2C
            - %2D
            . %2E
            / %2F
             
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            Salesforce Help | Article