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Agentforce and Einstein Data Usage in Marketing Cloud Account Engagement
Einstein is built on data. When using Marketing Cloud Account Engagement, review this table to understand the type of data used by Einstein features.
The table lists both the Customer Data that is used, which is data submitted by the Customer to our services as defined in our Main Services Agreement (MSA), and the usage data that is used, which is data relating to users’ interactions with Salesforce. Data submitted to an Einstein feature may be used to train AI models, to improve your services and features, or to develop new features that you can access without additional cost.
The table also indicates which features use global models, which are models that look for aggregated trends across multiple Salesforce Customers. The Customer has control over whether their data contributes to global models. For more information on how to control how your data is used, see Manage Salesforce Access to Customer Data.
| Product | Feature | Customer Data and Salesforce Objects Used | Usage Data Used | Global Model Used |
|---|---|---|---|---|
| Account Engagement(Pardot) Agentforce | Lead Management Agent Actions | Prospect, Engagement Studio Program, Marketing List, Marketing List Membership | Yes | No |
| Account Engagement (Pardot) Einstein | Einstein Attribution | Account, Campaign, CampaignMember, CampaignMemberStatus, CampaignInfluence, CampaignInfluenceModel, Contact, Event EventRelation, Lead, Opportunity, OpportunityHistory, OpportunityFieldHistory, OpportunityContactRole OpportunityStage, PardotTenant, Profile, Task, AttributionTimeFrameConfig, AttrConversionPointConfig, OpportunityLineItem, PricebookEntry, CurrencyType, Organization, PermissionSet, PermissionSetAssignment, PermissionSetLicense, PermissionSetLicenseAssign, User, UserRole, Profile, MLModel, MLModelMetric, AIRecordInsight, AIInsightValue, AIInsightReason, AIApplication, MLPredictionDefinition. From Account Engagement: visitor, visitorActivity, lifecycleStage, lifecycleHistory, campaign, form, prospect. | NA | No |
| Einstein Behavior Scoring | Account Engagement | NA | No | |
| Einstein Campaign Insights | Account, Campaign, CampaignInsight, CampaignInsightRationale, Contact, LandingPage, Lead, ListEmail, MarketingForm, PardotTenant, PredictionDefinition, RecordRecommendation, Organization, PermissionSet, PermissionSetAssignment, PermissionSetLicense, PermissionSetLicenseAssign, User, UserRole, Profile. From Account Engagement: visitor, visitorActivity, lifecycleStage, lifecycleHistory, campaign, form, prospect. | NA | No | |
| Einstein Engagement Frequency | Analyzes the past 90 days’ email engagement history for all business unit level subscribers over different frequencies. The engagement history that Einstein Engagement Frequency analyzes includes these factors: Engagement behavior such as sends, clicks, opens, unsubscribes, spam complaints, and associated timestamps. Data and metadata about customer sending patterns, including how campaigns are executed. | Engagement data based on usage (such as opens, clicks, unsubscribes) and timestamps associated with them | No | |
| Einstein Key Accounts Identification | Account, Campaign, CampaignMember, Contact, Event, EventRelation, Lead, Opportunity, OpportunityStage, OpportunityHistory, OpportunityContactRole, PardotTenant, Profile, Task, OpportunityLineItem, PricebookEntry, CurrencyType, ABEAIApplicationConfig, Organization, PermissionSet, PermissionSetAssignment, PermissionSetLicense, PermissionSetLicenseAssign, User, UserRole, Profile MLModel, MLModelMetric, AIRecordInsight, AIInsightValue, AIInsightReason, AIApplication, MLPredictionDefinition. From Account Engagement: visitor, visitorActivity, lifecycleStage, lifecycleHistory, campaign, form, prospect. | NA | No | |
| Einstein Lead Scoring for Account Engagement | Lead, LeadHistory, Task, Event, Account, Contact, RecordType, Organization, LeadIQConfiguration, AIApplication, AIModelDefinition, MLPredictionDefinition, MLDataDefinition | NA | Yes | |
| Einstein Send Time Optimization | Engagement behavior (sends, clicks, opens, unsubscribes, spam complaints) and associated timestamps. Data and metadata about customer sending patterns and how campaigns are executed. | Engagement data based on usage (such as opens, clicks, unsubscribes) and timestamps associated with them | No | |
| Content Creation for Account Engagement Einstein Assistant | Forms, landing pages, email subject lines, and body copy | Yes | No |
