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Market to Your Customers with Account Engagement
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            Configure Einstein Generative AI

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            3. Marketing Cloud Account Engagement

            Configure Einstein Generative AI

            Enable Einstein generative AI to help draft forms, landing pages, and email subject lines and body copy. You can remove a business unit or disable the Einstein Generative AI option completely at any time. The feature isn’t enabled by default.

            Required Editions

            Available in: Lightning Experience
            Available in: Enterprise, Performance, and Unlimited Editions with Account Engagement
            User Permissions Needed
            To enable Einstein generative AI:

            Customize Application

            OR

            Modify All Data

            OR

            Manage marketing setup tasks
            1. Enable Einstein in your org.
              1. In Salesforce Setup, search for Einstein.
              2. Under Einstein Generative AI, select Einstein Setup and turn on Einstein.
            2. Select the business units that can use the generative AI features.
              1. In Salesforce Setup, under Einstein Account Engagement, select Einstein Assistant.
              2. Select the business units that can use Einstein Assistant, and then click Connect.
             
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