Automatically Match Overall Email Consent Between Account Engagement and Marketing Cloud Next

• Account Engagement uses the B2B Email Consent subscription to match the email consent with Marketing Cloud Next records that share the same email address.
• Email consent status updates originating from the B2B Email Consent subscription in Marketing Cloud Next update the prospect Opted Out field value in Account Engagement for prospects with a matching email address, including prospects in the Recycle Bin.
• The default prospect Opted Out status for a new prospect created in Account Engagement from the Salesforce connector is based on the configured Sync Behavior of the default prospect Opted Out field, and the most recent email consent status across Marketing Cloud Next and Account Engagement.
• The prospect Opted Out status for a new prospect created in Account Engagement (via a form submission, API, import, or manually) overrides the prior email consent status for the same email address specified in Account Engagement or Marketing Cloud Next.

• The consent matching tool is recommended only for customers who rely on the default prospect Opted Out field value for managing email consent in Account Engagement.
• Consent matching is limited to one Account Engagement business unit, even if you have multiple business units available.
• The Sync Behavior for the default prospect Opted Out field in Account Engagement has to be set to "Use the most recently updated field value", "Use Account Engagement's value", or be unmapped to Salesforce.
• Transfer of email consent status updates across systems isn't immediate, and some delay is expected.
• The default Do Not Email field in Account Engagement doesn't track consent. Use this field to prevent sending emails to unengaged prospects.

After email consent matching is turned on:

• A subscription called B2B Email Consent is created in Marketing Cloud Next. Account Engagement uses the B2B Email Consent subscription to match email consent with records in Marketing Cloud Next that share the same email address.
• Account Engagement adds the email consent status of all prospects in the Account Engagement business unit — except those in the Recycle Bin — to the B2B Email Consent subscription in Marketing Cloud Next, with a consent status of OPT_IN or OPT_OUT.
• The consent matching status changes from Copying Account Engagement Consent Status to Active after the initial copying completes. A system email is sent to the Account Engagement user who turned on consent matching.
• If the Opted Out value changes on a prospect record in Account Engagement, the consent status for that prospect’s email address is updated in the B2B Email Consent subscription in Marketing Cloud Next.
• Prospects created in Account Engagement or removed from the Recycle Bin are automatically added to the B2B Email Consent subscription in Marketing Cloud Next. Their consent status is based on the email address.
• Archiving or permanently deleting a prospect in Account Engagement doesn't delete or update the email consent status in the B2B Email Consent subscription in Marketing Cloud Next.