Get Started with Marketing Cloud Next for Account Engagement

With Marketing Cloud Next for Account Engagement, you gain access to next-generation features while keeping the campaigns, assets, and engagement programs that you’ve created over the years. These resources outline some of the latest offerings and other recommendations from across Salesforce.

• Key Concepts
  Before you start using Marketing Cloud campaign features, get familiar with key concepts and how functionality differs between Account Engagement and Marketing Cloud.
• Connecting Account Engagement and Data 360
  Data 360 organizes and unifies data across Salesforce and other external data sources. To drive calculated insights and build segments, ingest Account Engagement data into Data 360.
• Manually Match Consent and Subscriptions Between Account Engagement and Marketing Cloud Next
  Marketing Cloud Next consent management is powered by Data 360 so that you can manage multiple marketing channels with subscriptions. By default, consent isn’t shared between Account Engagement and Marketing Cloud Next. To use your prospect consent preferences in Marketing Cloud Next, export them from Account Engagement or API, and then import them into Marketing Cloud Next, one subscription at a time. The resulting output file includes prospects that need a corresponding subscription in Marketing Cloud Next. We recommend using a small, simple subscription to start.
• Build Segments and Analytics with Data 360
  To drive calculated insights, build segments, and get the most out of other Data 360 features, use Account Engagement data with Data 360.
• Prepare Account Engagement Content for Campaigns in Marketing Cloud
  Reuse your Account Engagement content in Marketing Cloud campaigns by copying assets to Salesforce CMS. Marketing Cloud allows users to share content across CMS workspaces from a source workspace in the Shared with Workspaces folder.
• Create a Campaign and View Performance in Marketing Cloud Next
  Marketing Cloud Next campaigns provide a centralized hub where you can design, automate, and track your marketing efforts. When creating a campaign in Marketing Cloud Next, you select a preconfigured flow to start with, such as a single email or signup form.
• Quick Start: Set Up WhatsApp for Account Engagement
  This Quick Start guide covers the steps that are required to set up WhatsApp for Marketing Cloud Account Engagement. It outlines the most direct implementation, to get your team get up and running.