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Market to Your Customers with Account Engagement
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          Retroactive First-Touch Tracking

          Retroactive First-Touch Tracking

          To respect privacy concerns, tracking cookies aren’t added the first time a visitor clicks a custom redirect, social click, or email link. However, you can use retroactive tracking to capture first-touch attribution after the prospect consents. This option is enabled by default, but it can be disabled under Account Engagement Settings.

           
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          Salesforce Help | Article