To help marketers find related information on frequently used pages, add components to
Lightning record pages in the Marketing app. A Salesforce or marketing admin can access the
Lightning App Builder from the Setup menu on any record page or from the Object
Manager.
Required Editions
Salesforce Enterprise and
Unlimited Editions with Marketing Cloud Next
Growth or Advanced Edition
A table of engagement metrics from automations and messaging channels
Lead and Contact records
Data 360 Profile Insights
A numerical score that indicates someone’s level of engagement
Lead and Contact records
Data 360 Profile Engagement Settings
To configure the engagement component, select these values for each field.
Match On: Lead ID or Contact ID (or a custom field that stores the Unified Individual
ID)
Data Space: default
Unified Individual DMO: Unified Individual
Unified Individual Link: Unified Link Individual
Lastly, select one or more Engagement DMOs. Flow Runs are related to campaigns, and
Messaging Engagement refers to SMS messaging.
Data 360 Profile Insights Settings
Configure this component for each score that you want to show: Marketing Engagement Score,
Marketing Fit Score, and Overall Marketing Score. Select these values for each
component.
Match On: Lead ID or Contact ID (or a custom field that stores the Unified Individual
ID)
Data Space: default
Unified Individual DMO: Unified Individual
Unified Individual Link: Unified Link Individual
Calculated Insight: Marketing Engagement Score OR Marketing Fit Score OR Overall
Marketing Score
For the Measure field, use the value for the calculated insight you selected.
Marketing Engagement Score: Engagement__Score__c
Marketing Fit Score: Fit_Score__c
Overall Marketing Score: People_Score__c
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