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          Manage User Access

          Manage User Access

          Add users and assign roles and permissions to make sure your team can access the necessary tools to complete their work in Marketing Cloud Next.

          Required Editions

          Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition
          • User Permissions in Marketing Cloud Next
            Marketing Cloud Next comes with two permission sets: Marketing Cloud Admin and Marketing Cloud Manager. Many individual permissions are available for managing access more granularly throughout the app. The permissions list can help you build a custom permission set or troubleshoot access issues.
          • Assign Permission Sets for Marketing Cloud Next
            After you set up data streams, create users and assign permissions. To make sure that users have access to the right objects and features, use the Marketing Cloud Admin or Marketing Cloud Manager permission sets. You can assign permission sets to individual users or assign them in bulk.
          • Turn On the Privacy Preference Manager Tab for Marketers
            To allow users to edit the default email preference page or to access Preference Manager tools in the Marketing app, turn on the Privacy Preference Manager tab. Edit the Standard User Profile to make the tab Default On.
          • Add Workspace Contributors to Marketing Cloud Next
            When marketers create content in Marketing Cloud Next, they use Digital Experiences tools, which require a different set of permissions. Choose a contributor role for each user who needs access to manage or create marketing content, such as emails and forms.
          • Add Site Contributors to Marketing Cloud Next
            To let users preview landing pages in Marketing Cloud Next as authenticated users, add contributors to the Marketing Landing Pages site. Assign the Viewer role to each contributor. Site contributors must also be site members.
          • Set Up Identity-Licensed Users in Marketing Cloud Next
            Identity-licensed users can access Marketing Cloud Next using Salesforce single sign-on. You can assign Identity-licensed users the same permissions as Marketing Cloud Managers, including full access to campaigns, segments, flows, and shared Analytics reports. Clone the Identity-licensed user profile and customize the permissions for Marketing Cloud Next, and then assign the profile to new users.
           
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