The strongest campaigns target the right audience. After you determine your ideal
audience member, you can reach them by filtering Data 360 data into a
segment or creating an actionable list of specific leads or contacts.
Required Editions
Salesforce Enterprise and
Unlimited Editions with Marketing Cloud Next
Growth or Advanced Edition
Marketing Objects in Marketing Cloud Next A marketing object stores data for your marketing use cases. If you used Marketing Cloud Engagement in the past, think of marketing objects as similar to data extensions. Create a marketing object by importing data from a file.
People Records in Marketing Cloud Next Marketing Cloud Next includes records that can store data about people who interact with your business at different stages of your marketing, sales, or service lifecycles.
Use Segments in Marketing Cloud Next Use segments to find the right audience for your campaigns. Segments update dynamically based on filters, such as profile attributes or behavioral data. You can build segments manually or with Einstein generative AI.
Use Actionable Lists in Marketing Cloud Next An actionable list is a fixed collection of audience members. Static lists are ideal for quickly reaching a specific set of known individuals, such as people who signed up for your marketing at a trade show.
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