To take some manual work off your plate, automate common marketing tasks with a flow.
Flow can listen for customer actions or events and then automate message sends, update or create
records, and so on. For example, send an SMS message when someone signs up for an
event.
Required Editions
Available in: Salesforce
Enterprise and Unlimited Editions with
Marketing Cloud Next Growth or Advanced
Edition, and in Starter and Pro
Suite Editions. Your edition determines the options that you have.
User Permissions Needed
To create and manage a campaign:
Marketing Cloud Manager permission set
OR
View Flows and Create and
Edit Flows user permissions AND Permissions to all elements in the
flow
The event options available depend on the features enabled in your org. To review the full
list of supported events, see Event Library.
On the Campaigns tab, create a campaign.
Name your campaign, enter the campaign details that you need, and click
Save.
From the Start section on the Build Your Own tab, select
Event.
Optionally, edit the name of the flow, and then click
Save.
Click Configure Event.
In Flow Builder, click Select Event.
From the Event Library, select an event to trigger your flow.
For example, to send a welcome email when someone signs up for your email list, select
Email Subscription.
Complete the required fields for your event, and then save your flow.
From the campaign record or Flow Builder, add elements to your flow, such as a Send
Email Message element or flow action.
When you’re done, activate the flow.
To change an active flow, pause it first.
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