Create a Communication Subscription in Marketing Cloud Next
Create a communication subscription for each category of marketing content that you
send, such as product updates. For each subscription that you create, add marketing channels, such
as email, SMS, and RCS. Subscribers must give consent to receive promotional messages from each
channel type.
Required Editions
Available in: Salesforce
Enterprise and Unlimited Editions with
Marketing Cloud Next Growth or Advanced
Edition, and in Starter and Pro
Suite Editions. Your edition determines the options that you have.
User Permissions Needed
To create communication subscriptions:
Marketing Cloud Manager
OR
Marketing Cloud Admin permission set
From the Consent page, select Preference Pages and Subscriptions,
and then click New Subscription.
Enter a name for the subscription, such as Product Updates.
Select at least one channel.
If you selected SMS or WhatsApp as a channel, select at least one sender code or
channel number. For RCS, select at least one RCS agent.
Save your work.
After you save, you can import consent data to the communication subscription and send
messages to subscribers. You can also add email subscriptions to the email preference
page.
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