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Create Content in Marketing Cloud Next
From the Content tab, you can create and edit any content type and the basic experience is the same. After you choose the content type, a curated selection of components appears for you to choose from. You can also edit messaging content and landing pages from Flow Builder or the campaign record.
Required Editions
| Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition |
| User Permissions Needed | |
|---|---|
| To create or edit content: | Marketing Cloud Manager permission set AND any CMS workspace contributor role |
| To publish or unpublish content: | Marketing Cloud Manager permission set AND a CMS workspace contributor role of content admin or content manager |
- From the Content tab, open your preferred marketing workspace. Select Add | Content, and then select a content type.
-
Select a brand to apply, or keep the default brand.
If your marketing workspace admin or manager assigned a default brand to the workspace, that brand is already applied.
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Add or update the components on the canvas.
- To add a component, drag it to the canvas where you want it to appear.
- To update a component, select it on the canvas, and edit the content on the canvas or in the property panel. Use the undo and redo buttons as you edit, and the style tab to customize colors, layout, and other style properties.
- To remove a component, select it on the canvas and click
in the toolbar.
- If needed, add or adjust sections and structure with layout components, saving your work as you go.
-
To use an extension, click
, and then select one from the dropdown menu.
Developers can build extensions and add them to the content builder. To learn more, see Extensions in CMS. - To review your work after you save, click Preview in the main toolbar.
- To make your content available for use, publish it.
To make a copy of a saved content record, clone it from the content detail page.
Note When you clone a marketing email that includes personalization, some elements aren't
copied to the new email.
- Dynamic content: Default variations of components are copied. Other variations and the personalization point, decisions, and rules don't copy.
- Recommender data source: The recommender isn't copied, but the merge fields and repeaters that use the recommender are. These items must be removed or replaced with new ones, or you can add the recommender to the new cloned email.
- Types of Marketing Content
Create and manage all your marketing content from your CMS workspace. You can create content such as emails, landing pages, forms, images, and SMS messages for use in marketing campaigns. - Marketing Cloud Next Content Types and Statuses
An item’s status indicates whether the content is ready to use in a campaign. Understand what each status means and how it relates to your marketing campaigns and flows. - Organize and Share Content in a Marketing Workspace
When you create content in Marketing Cloud Next, it’s stored in a marketing workspace. You can use the default Content Workspace for Marketing Cloud, or create additional workspaces to focus campaign assets, manage collaboration across teams, or organize content by initiatives. Delete unused workspaces that you no longer need. To keep your workspace tidy, add folders. All your workspaces are listed on the Content tab. - Keyboard Shortcuts for Editing Content in Marketing Cloud Next
Use these keyboard shortcuts to navigate the user interface as you build content.
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