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            Monitor Performance for Distributed Marketing Messages

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            Monitor Performance for Distributed Marketing Messages

            Track how people engage with distributed messages. View data on individual record pages with Unified Engagement History Dashboards. Or, use the Identify Top Engaged Unified Individuals agent action.

            Required Editions

            Unified Engagement History Dashboards are available in:

            • Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition and the Distributed Marketing add-on
            • Salesforce Enterprise and Unlimited Editions with any Marketing Cloud Engagement+ Edition that includes the Distributed Marketing add-on
            • Salesforce Enterprise and Unlimited Editions with any Marketing Cloud Account Engagement Edition that includes access to Marketing Cloud Next Growth or Advanced Edition with the Sales Emails and Alerts add-on

            The Identify Top Engaged Unified Individuals agent action is available in:

            Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition and the Distributed Marketing add-on and the Einstein for Sales, or Einstein for Service, or Einstein Platform add-on

            Unified Engagement History Dashboard

            If Unified Engagement History is set up in your org, a Salesforce admin can add the dashboard component to record pages. Use this component to get engagement highlights at a glance when viewing lead, contact, and account records. See Turn On Unified Engagement History.

            The Identify Top Engaged Unified Individuals Agent Action

            If you have Agentforce set up in your org, use the Identify Top Engaged Unified Individuals agent action to quickly find your most promising leads. This action identifies which individuals engage most with your distributed messages, helping you prioritize your follow-ups with actionable insights. See Identify Top Engaged Unified Individuals.

             
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