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            Metrics Formulas for Marketing Cloud Next

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            Metrics Formulas for Marketing Cloud Next

            Reports and dashboards in Marketing Cloud Next contain a combination of direct and calculated values. The available metrics vary by channel and report location.

            Required Editions

            Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition

            Metric tables cover these channels and engagement types:

            • Email
            • Landing pages
            • Mobile in-app
            • Mobile push
            • RCS
            • SMS
            • Tracked external sites
            • WhatsApp

            Aggregate Metrics

            Metric Location Description Formula
            Total Activities Marketing Performance reports and dashboards The total number of clicks, opens, reads, and replies across various marketing channels. 
            SUM(Email Clicks, Email Opens, SMS Clicks, WhatsApp Reads, SMS Route, SMS Unknown, WhatsApp Inbound, WhatsApp Others)

            Email Metrics

            Metric Location Description Formula
            Email Bounce Rate Analytics and Marketing Performance reports and dashboards The percentage of sent emails that result in a bounce. 
            SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND EngagementChannelType = "EMAIL") / SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL")

            Analytics reports count all bounces regardless of whether they’re unique.
            Email Bounces Marketing Performance reports and dashboards The total number of hard and soft bounces related to an email. 
            SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND EngagementChannelType = "EMAIL")
            Email Clicks Marketing Performance reports and dashboards The total number of times a link was clicked in an email. 
            SUM(All EmailEngagement Records with ChannelAction = "CLICK" AND EngagementChannelType = "EMAIL")
            Email Click Rate Marketing Performance reports and dashboards The percentage of sent emails that result in a click. 
            SUM(All UNIQUE EmailEngagement Records with ChannelAction = "CLICK" AND EngagementChannelType = "EMAIL") / (SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL") - SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND EngagementChannelType = "EMAIL"))
            Email Click-Through Rate Analytics and Marketing Performance reports and dashboards The percentage of opened emails that result in a click. 
            SUM(All UNIQUE EmailEngagement Records with ChannelAction = "CLICK" AND EngagementChannelType = "EMAIL") / SUM(All UNIQUE EmailEngagement Records with ChannelAction = "OPEN" AND EngagementChannelType = "EMAIL")

            Data 360 reports count all clicks, regardless of whether they’re unique.
            Email Deliveries Marketing Performance reports and dashboards The total number of successfully delivered emails. 
            SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL") - SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND EngagementChannelType = "EMAIL")
            Email Delivery Rate Marketing Performance reports and dashboards The percentage of sent emails that result in a successful delivery. 
            (SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL") - SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND EngagementChannelType = "EMAIL")) / SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL")
            Email Opens Marketing Performance reports and dashboards The total number of times an email was opened. 
            SUM(All EmailEngagement Records with ChannelAction = "OPEN" AND EngagementChannelType = "EMAIL")
            Email Open Rate Analytics and Marketing Performance reports and dashboards The percentage of sent emails that result in an open. 
            SUM(All UNIQUE EmailEngagement Records with ChannelAction = "OPEN" AND EngagementChannelType = "EMAIL") / (SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL") - SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND EngagementChannelType = "EMAIL"))

            Data 360 reports count all opens regardless of whether they’re unique.
            Email Opt-Out Rate Analytics and Marketing Performance reports and dashboards The percentage of sent emails that result in an unsubscribe. 
            SUM(All UNIQUE EmailEngagement Records with ChannelAction = "UNSUBSCRIBE" AND EngagementChannelType = "EMAIL") / (SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL") - SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND EngagementChannelType = "EMAIL"))

            Analytics reports count all opt-out actions regardless of whether they’re unique.
            Email Sends Analytics and Marketing Performance reports and dashboards The total number of emails sent. 
            SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL")
            Email Failed to Send Analytics and Marketing Performance reports and dashboards The total number of emails that failed to send. 
            SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "NOT_SENT" AND EngagementChannelType = "EMAIL")
            Email Unsubscribes Marketing Performance reports and dashboards The total number of unsubscribes related to an email. 
            SUM(All EmailEngagement Records with ChannelAction = "UNSUBSCRIBE" AND EngagementChannelType = "EMAIL")
            Email Hard Bounce Rate Marketing Performance reports and dashboards The percentage of sent emails that are classified as a hard bounce. 
            SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND BounceType ="HARD" AND EngagementChannelType = "EMAIL") / SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL")
            Email Soft Bounce Rate Marketing Performance reports and dashboards The percentage of sent emails that are classified as a soft bounce. 
            SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND BounceType ="SOFT" AND EngagementChannelType = "EMAIL") / SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL")
            Email Variation Unique Clicks Content Performance dashboard The total number of unique clicks for dynamic content in campaign emails. 
            SUM(All UNIQUE EmailEngagement Records with ChannelAction = "CLICK" AND EngagementChannelType = "EMAIL") GROUPED by PersonalizationContentId and PersonalizationDecisionId
            Email Total Failed Activities Marketing Performance reports and dashboards The total number of emails that failed, bounced, or resulted in opt-outs. 
            SUM(Email Failed To Send, Email Bounces, Email Unsubscribes)

            Landing Page Metrics

            Metric Location Description Formula
            Form Submissions Marketing Performance reports and dashboards The total number of submissions related to a form on a landing page. 
            SUM(All WebsiteEngagement Records with ChannelAction = “form-submit" AND EngagementChannelType = "Web")
            Form Submission Rate Marketing Performance reports and dashboards The percentage of landing page views that result in a form submission. 
            SUM(All WebsiteEngagement Records with ChannelAction = “form-submit" AND EngagementChannelType = "Web") / SUM(All WebsiteEngagement Records with ChannelAction = “page-view" AND EngagementChannelType = "Web")
            Page Click Rate Marketing Performance reports and dashboards The percentage of landing page views that result in a click engagement. 
            SUM(All WebsiteEngagement Records with ChannelAction = "anchor-click" OR ChannelAction = "button-click" AND EngagementChannelType = "Web") / (SUM(All UNIQUE WebsiteEngagement Records with ChannelAction = "page-view" AND EngagementChannelType = "Web")
            Page Clicks Marketing Performance reports and dashboards The total number of clicks on a landing page. 
            SUM(All WebsiteEngagement Records with ChannelAction = “anchor-click" OR ChannelAction = "button-click" AND EngagementChannelType = "Web")
            Page Views Marketing Performance reports and dashboards The total number of page views for a landing page. 
            SUM(All WebsiteEngagement Records with ChannelAction = “page-view" AND EngagementChannelType = "Web")

            Mobile In-App Metrics

            Metric Location Description Formula
            In-App Sends Marketing Performance reports and dashboards The total number of in-app messages sent. 
            UNIQUE COUNT (All EngagementId where EngagementChannelType = “IN APP NOTIFICATION” 
EngagementChannelAction=”SEND_STATUS” AND SendStatus = “SENT” group by IndividualId, BulkMessageId)
            In-App Displays Marketing Performance reports and dashboards The total number of in-app messages displayed. 
            UNIQUE COUNT (All EngagementId where EngagementChannelType = “IN APP NOTIFICATION” 
EngagementChannelAction=”DISPLAY” group by IndividualId, BulkMessageId)
            In-App Dismissals Marketing Performance reports and dashboards The total number of in-app messages that were dismissed. 
            UNIQUE COUNT (All EngagementId where EngagementChannelType = “IN APP NOTIFICATION” 
EngagementChannelAction=”DISMISS” group by IndividualId, BulkMessageId)
            In-App CTA (Call to Action) Button Clicks Marketing Performance reports and dashboards The number of times users selected a specific call-to-action button in an in-app message. 
            UNIQUE COUNT (All EngagementId where EngagementChannelType = “IN APP NOTIFICATION” 
EngagementChannelAction=”BUTTON_CLICK” group by IndividualId, BulkMessageId)
            In-App Downloads Marketing Performance reports and dashboards The total number of in-app messages that resulted in a successful download. 
            UNIQUE COUNT (All EngagementId where EngagementChannelType = “IN APP NOTIFICATION” 
EngagementChannelAction=”RECEIVED” group by IndividualId, BulkMessageId)

            Mobile Push Metrics

            Metric Location Description Formula
            Push Deliverability Rate Marketing Performance reports and dashboards The percentage of attempted push notifications that result in a successful delivery. 
            UNIQUE COUNT (All EngagementId where EngagementChannelType = “PUSH NOTIFICATION” 
EngagementChannelAction=”DELIVERED”) / UNIQUE COUNT (All EngagementId where EngagementChannelType = “PUSH NOTIFICATION” 
EngagementChannelAction=”SEND_STATUS” AND MessageRecipientSendStatus in(”SENT”, “NOT_SENT”))
            Push Sends Marketing Performance reports and dashboards The total number of push notifications sent. 
            UNIQUE COUNT (All EngagementId where EngagementChannelType = “PUSH NOTIFICATION” 
EngagementChannelAction = “SEND_STATUS” 
AND MessageRecipientSendStatus = “SENT”)
            Push Deliveries Marketing Performance reports and dashboards The total number of push notifications that were delivered. 
            UNIQUE COUNT (All EngagementId where EngagementChannelType = “PUSH NOTIFICATION” 
EngagementChannelAction= “DELIVERED”)
            Push Not Sent Marketing Performance reports and dashboards The total number of push notifications that were not sent 
            UNIQUE COUNT (All EngagementId where EngagementChannelType = “PUSH NOTIFICATION” 
EngagementChannelAction= “SEND_STATUS” AND MessageRecipientSendStatus = “NOT_SENT”)
            Push Bounces Marketing Performance reports and dashboards The total number of push notifications that resulted in a bounce. 
            UNIQUE COUNT (All EngagementId where EngagementChannelType = “PUSH NOTIFICATION” 
EngagementChannelAction= “SEND_STATUS” AND MessageRecipientSendStatus = “BOUNCE”)
            Push Bounce Rate Marketing Performance reports and dashboards The percentage of push notifications that resulted in a bounce. 
            (Push Bounces) / (Push Sends)
            Push Opens Marketing Performance reports and dashboards The total number of notifications that user opened. 
            UNIQUE COUNT (All EngagementId where EngagementChannelType = “PUSH NOTIFICATION” 
EngagementChannelAction= “SEND_STATUS” AND MessageRecipientSendStatus = “OPEN”)
            Push Open Rate Marketing Performance reports and dashboards The percentage of delivered push notifications that result in an open. 
            (Push Opened) / (Push Delivered)

            RCS Metrics

            Metric Location Description Formula
            RCS Deliveries Marketing Performance reports and dashboards The total number of RCS messages delivered. 
            SUM(All MessageEngagement Records with ChannelAction = "DR" AND EngagementChannelType = "RCS" AND EngagementNotes = "EINSTEIN1_MARKETING" AND (SendStatus="DELIVERED" OR SendStatus="READ"))
            RCS Delivery Rate Marketing Performance reports and dashboards The percentage of sent RCS messages that result in a successful delivery. 
            (SUM(All MessageEngagement Records with ChannelAction = "DELIVERED" AND EngagementChannelType = "RCS") + SUM(All MessageEngagement Records with ChannelAction = "READ" without a Matching MessageEngagement Record on MessageID with ChannelAction = "DELIVERED" AND EngagementChannelType = "RCS")) / SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "RCS")
            RCS Failed Deliveries Marketing Performance reports and dashboards The total number of failed deliveries related to an RCS message. 
            SUM(All MessageEngagement Records with (SendStatus="FAILED" and ChannelAction="DR") or (SendStatus="NOT_SENT" and ChannelAction="SEND_STATUS") AND EngagementChannelType = "RCS" AND EngagementNotes = "EINSTEIN1_MARKETING")
            RCS Failure Rate Marketing Performance reports and dashboards The percentage of sent RCS messages that result in a failed delivery. 
            RCS Failed Deliveries / SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND ( SendStatus = "SENT" or SendStatus = "NOT_SENT") AND EngagementChannelType = "RCS" AND EngagementNotes = "EINSTEIN1_MARKETING")
            RCS Inbound Replies Marketing Performance reports and dashboards The total number of recipient replies related to an RCS message, including subscribe, unsubscribe, and help keywords. 
            SUM(All MessageEngagement Records with ChannelAction = "INBOUND" AND EngagementChannelType = "RCS" AND EngagementNotes = "EINSTEIN1_MARKETING") + SUM(All MessageEngagement Records with (ChannelAction = "UNSUBSCRIBE" OR ChannelAction="SUBSCRIBE" OR ChannelAction=" HELP") AND EngagementChannelType = "RCS")
            RCS Open Rate Marketing Performance reports and dashboards The percentage of delivered RCS messages that result in a read. 
            SUM(All MessageEngagement Records with ChannelAction = "DR" AND SendStatus="READ" AND EngagementChannelType = "RCS" AND EngagementNotes = "EINSTEIN1_MARKETING") / UNIQUE COUNT((All MessageEngagementRecords with ChannelAction = "DR" AND (SendStatus="DELIVERED" OR SendStatus="READ")) AND EngagementChannelType = "RCS" AND EngagementNotes = "EINSTEIN1_MARKETING" by IndividualId and BulkMessageId)
            RCS Opt-Out Rate Marketing Performance reports and dashboards The percentage of delivered RCS messages that result in an unsubscribe. 
            SUM(All UNIQUE MessageEngagement Records with ChannelAction = "UNSUBSCRIBE" AND EngagementChannelType = "RCS")/ UNIQUE COUNT((All MessageEngagementRecords with ChannelAction = "DR" AND (SendStatus="SENT" OR SendStatus="DELIVERED" OR SendStatus="READ")) AND EngagementChannelType = "RCS" by IndividualId and BulkMessageId)
            RCS Reads Marketing Performance reports and dashboards The total number of RCS messages that result in a read. 
            SUM(All MessageEngagement Records with ChannelAction = "DR" AND SendStatus="READ" AND EngagementChannelType = "RCS" AND EngagementNotes = "EINSTEIN1_MARKETING")
            RCS Response Rate Marketing Performance reports and dashboards The percentage of delivered RCS messages that result in a reply. 
            SUM(All UNIQUE MessageEngagement Records with ChannelAction = "INBOUND" AND EngagementChannelType = "RCS" AND EngagementNotes = "EINSTEIN1_MARKETING") + SUM(All UNIQUE MessageEngagement Records with (ChannelAction = "UNSUBSCRIBE" OR ChannelAction="SUBSCRIBE" OR ChannelAction = "HELP") AND EngagementChannelType = "RCS") / Total RCS Deliveries
            RCS Sends Marketing Performance reports and dashboards The total number of RCS messages sent. 
            SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementNotes = "EINSTEIN1_MARKETING" AND EngagementChannelType = "RCS")
            RCS Unsubscribes Marketing Performance reports and dashboards The total number of unsubscribes related to an RCS message. 
            SUM(All MessageEngagement Records with ChannelAction = "UNSUBSCRIBE" AND EngagementChannelType = "RCS")

            SMS Metrics

            Metric Location Description Formula
            SMS Clicks Marketing Performance reports and dashboards The total number of clicks related to an SMS message. 
            SUM(All MessageEngagement Records with ChannelAction = "CLICK" AND EngagementChannelType = "SMS")
            SMS Click Rate Marketing Performance reports and dashboards The percentage of delivered SMS messages that result in a click. 
            SUM(All Unique MessageEngagement Records with ChannelAction = "CLICK" AND EngagementChannelType = "SMS") / SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "DELIVERED" AND EngagementChannelType = "SMS")
            SMS Conversation Forwards Marketing Performance reports and dashboards

            The total number of SMS messages that are transferred to a conversation.

            SMS Conversation Forwards work only when Service Cloud is set up.

            		 
            SUM(All MessageEngagement Records with ChannelAction = "ROUTE" AND SendClassification = "TRANSFER" AND EngagementChannelType = "SMS")
            SMS Deliveries Marketing Performance reports and dashboards The total number of delivered SMS messages. 
            SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "DELIVERED" AND EngagementChannelType = "SMS")
            SMS Delivery Rate Marketing Performance reports and dashboards The percentage of sent SMS messages that are successfully delivered. 
            UNIQUE COUNT(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "DELIVERED" AND EngagementChannelType = "SMS") / SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "SMS")
            SMS Failed Deliveries Marketing Performance reports and dashboards The total number of SMS messages that failed to send. 
            SUM(All MessageEngagement Records with ChannelAction = "UNDELIVERED" AND EngagementChannelType = "SMS")
            SMS Failure Rate Marketing Performance reports and dashboards The percentage of sent SMS messages that result in a failed delivery. 
            SUM(All MessageEngagement Records with ChannelAction = "UNDELIVERED" AND EngagementChannelType = "SMS") / SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "SMS")
            SMS Inbound Replies Marketing Performance reports and dashboards The total number of replies to an SMS message, excluding unsubscribes. 
            SUM(All MessageEngagement Records where ChannelAction = "ROUTE" AND SendClassification != "TRANSFER" AND EngagementChannelType = "SMS") + SUM(All MessageEngagement Records where ChannelAction = "UNKNOWN_KEYWORD" AND EngagementChannelType = "SMS")
            SMS Opt-Out Rate Analytics and Marketing Performance reports and dashboards The percentage of delivered SMS messages that result in an unsubscribe. 
            UNIQUE COUNT(All MessageEngagement Records with ChannelAction = "UNSUBSCRIBE" AND EngagementChannelType = "SMS")/ UNIQUE COUNT(All MessageEngagement Records with ChannelAction = "DELIVERED" AND EngagementChannelType = "SMS")

            Analytics reports count all opt-outs regardless of whether they’re unique.

            SMS Response Rate Analytics and Marketing Performance reports and dashboards The percentage of delivered SMS messages that result in a reply. 
            SMS Inbound Replies/UNIQUE COUNT(All MessageEngagement Records with ChannelAction = "DELIVERED" AND EngagementChannelType = "SMS")

            In Analytics reports, this metric is called Inbound Rate.
            SMS Sends Analytics and Marketing Performance reports and dashboards The total number of SMS messages sent. 
            SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "SMS")
            SMS Unsubscribes Marketing Performance reports and dashboards The total number of unsubscribes related to an SMS message. 
            SUM(All MessageEngagement Records with ChannelAction = "UNSUBSCRIBE" AND EngagementChannelType = "SMS")

            Tracked External Website Metrics

            Metric Location Description Formula
            Page Click Rate Marketing Performance reports and dashboards The percentage of landing page views that result in a click engagement. 
            SUM(All WebsiteEngagement Records with ChannelAction = "anchor-click" OR ChannelAction = "button-click" AND EngagementChannelType = "Web") / (SUM(All UNIQUE WebsiteEngagement Recrods with ChannelAction = "page-view" AND EngagementChannelType = "Web")
            Page Clicks Marketing Performance reports and dashboards The total number of clicks on a landing page. 
            SUM(All WebsiteEngagement Records with ChannelAction = “anchor-click" OR ChannelAction = "button-click" AND EngagementChannelType = "Web")
            Page Views Marketing Performance reports and dashboards The total number of page views for a landing page. 
            SUM(All WebsiteEngagement Records with ChannelAction = “page-view" AND EngagementChannelType = "Web")
            Tracked Link Click Tracked link content record The total number of tracked link clicks. 
            SUM(All WebsiteEngagement Records with EngagementChannelAction = “tracked-link-click" AND EngagementChannelType = "Web")

            WhatsApp Metrics

            Metric Location Description Formula
            WhatsApp Conversation Forwards Marketing Performance reports and dashboards

            The total number of WhatsApp messages transferred to a conversation.

            WhatsApp Conversation Forwards work only when Service Cloud is set up.

            		 
            SUM(All MessageEngagement Records with ChannelAction = "ROUTE" AND SendClassification = "TRANSFER" AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT"))
            WhatsApp Click Rate Marketing Performance reports and dashboards The percentage of delivered messages that result in the recipient clicking on a link within the message. 
            SUM(All Unique MessageEngagement Records with ChannelAction = "CLICK" AND EngagementChannelType = "WHATSAPP") / UNIQUE COUNT((All MessageEngagementRecords with ChannelAction = "DR" AND (SendStatus="SENT" OR SendStatus="DELIVERED" OR SendStatus="READ")) AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT"))
            WhatsApp Deliveries Marketing Performance reports and dashboards The total number of WhatsApp messages delivered. 
            SUM(All MessageEngagement Records with ChannelAction = "DR" AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT") AND (SendStatus="SENT" OR SendStatus="DELIVERED" OR SendStatus="READ"))
            Total WhatsApp Deliveries = Total Whatsapp marked as sent + Total WhatsApp marked as Delivered (without a matching sent record) + Total WhatsApp marked as Read (without a matching Delivered/sent record)
            WhatsApp Delivery Rate Marketing Performance reports and dashboards The percentage of sent WhatsApp messages that result in a successful delivery. 
            (SUM(All MessageEngagement Records with ChannelAction = "DELIVERED" AND EngagementChannelType = "WHATSAPP") + SUM(All MessageEngagement Records with ChannelAction = "READ" without a Matching MessageEngagement Record on MessageID with ChannelAction = "DELIVERED" AND EngagementChannelType = "WHATSAPP")) / SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "WHATSAPP")
            WhatsApp Failed Deliveries Marketing Performance reports and dashboards The total number of failed deliveries related to a WhatsApp message. 
            SUM(All MessageEngagement Records with (SendStatus="FAILED" and ChannelAction="DR") or (SendStatus="NOT_SENT" and ChannelAction="SEND_STATUS") AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT"))
            WhatsApp Failure Rate Marketing Performance reports and dashboards The percentage of sent WhatsApp messages that result in a failed delivery. 
            WhatsApp Failed Deliveries / SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND ( SendStatus = "SENT" or SendStatus = "NOT_SENT") AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT"))
            WhatsApp Inbound Replies Marketing Performance reports and dashboards The total number of recipient replies related to a WhatsApp message. 
            SUM(All MessageEngagement Records with ChannelAction = "INBOUND" AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT")) + SUM(All MessageEngagement Records with (ChannelAction = "UNSUBSCRIBE" OR ChannelAction="SUBSCRIBE" OR ChannelAction=" HELP") AND EngagementChannelType = "WHATSAPP")
            WhatsApp Open Rate Marketing Performance reports and dashboards   
            SUM(All MessageEngagement Records with ChannelAction = "DR" AND SendStatus="READ" AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT")) / UNIQUE COUNT((All MessageEnagementRecords with ChannelAction = "DR" AND (SendStatus="SENT" OR SendStatus="DELIVERED" OR SendStatus="READ")) AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT"))
            WhatsApp Opt-Out Rate Marketing Performance reports and dashboards The percentage of delivered WhatsApp messages that result in an unsubscribe. 
            SUM(All UNIQUE MessageEngagement Records with ChannelAction = "UNSUBSCRIBE" AND EngagementChannelType = "WHATSAPP")/ UNIQUE COUNT((All MessageEngagementRecords with ChannelAction = "DR" AND (SendStatus="SENT" OR SendStatus="DELIVERED" OR SendStatus="READ")) AND EngagementChannelType = "WHATSAPP" by IndividualId and BulkMessageId)
            WhatsApp Reads Marketing Performance reports and dashboards The total number of WhatsApp messages that result in a read. 
            SUM(All MessageEngagement Records with ChannelAction = "DR" AND SendStatus="READ" AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT"))
            WhatsApp Response Rate Marketing Performance reports and dashboards The percentage of delivered WhatsApp messages that result in a reply. 
            SUM(All UNIQUE MessageEngagement Records with ChannelAction = "INBOUND" AND EngagementChannelType = "WHATSAPP" AND EngagementNotes = "EINSTEIN1_MARKETING") + SUM(All UNIQUE MessageEngagement Records with (ChannelAction = "UNSUBSCRIBE" OR ChannelAction="SUBSCRIBE" OR ChannelAction = "HELP") AND EngagementChannelType = "WHATSAPP") / Total Whatsapp Deliveries
            WhatsApp Sends Marketing Performance reports and dashboards The total number of WhatsApp messages sent. 
            SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT") AND EngagementChannelType = "WHATSAPP")
            WhatsApp Unsubscribes Marketing Performance reports and dashboards The total number of unsubscribes related to a WhatsApp message. 
            SUM(All MessageEngagement Records with ChannelAction = "UNSUBSCRIBE" AND EngagementChannelType = "WHATSAPP")
             
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