Offer Communication Setup

The marketing team can automate the process of sending offer communications by using either Marketing Cloud Next or Marketing Cloud Engagement. With Marketing Cloud Next, send offer messages across email, SMS, push notification, and WhatsApp channels. Complete the setup that's required to send offer communications.

• Set Up Marketing Cloud Engagement for Offers
  Connect your Salesforce org with your Marketing Cloud Engagement instance. Install and set up Marketing Cloud Connect to sync offer data from the Salesforce org to Engagement. To help marketing managers design personalized offer emails, install the Offer content block in Engagement.
• Set Up Marketing Cloud Next for Offers
  Set up Marketing Cloud Next and Outbound Engagement to empower marketing managers to automate the process of sending offer messages across email, SMS, push notification, and WhatsApp channels with minimal effort.