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Market to Your Customers with Account Engagement
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            Considerations for First-Party Tracking

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            3. Marketing Cloud Account Engagement

            Considerations for First-Party Tracking

            Before using first-party tracking, make sure you review some key points. Business units created after February 13, 2023 use first-part tracking by default.

            Required Editions

            Available in: All Account Engagement Editions
            Note
            Note Pardot is now known as Marketing Cloud Account Engagement. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in a few places until we replace it, including in the app itself.
            • Before you upgrade to first-party tracking, get familiar with visitor tracking.
            • For best results, enable third-party cookies during the transition to full first-party tracking. Learn about cookies and activity tracking.
            • The default domain go.pardot.com isn’t used with first-party tracking.
             
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