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Market to Your Customers with Account Engagement
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            Enable First-Party Tracking in Account Engagement

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            Enable First-Party Tracking in Account Engagement

            If your business unit was created before February 13, 2023, an admin must enable first-party tracking. Business units created after February 13, 2023 have first-party tracking enabled by default.

            Required Editions

            Available in: All Account Engagement Editions
            User Permissions Needed
            To enable first-party cookie tracking: Account Engagement Administrator role

            Before you upgrade to first-party tracking, keep these considerations in mind.

            • Review considerations for visitor tracking.
            • Tracker domains using first-party tracking must include a default campaign.
            • For best results, enable third-party cookies during the transition to full first-party tracking.
            • First-party tracking is domain-based and ties your websites to your tracker domains. The default domain go.pardot.com isn’t used with first-party tracking.
            1. Open the settings for your business unit.
              • In Account Engagement, click gear icon and then select Settings.
              • In the Lightning app, select Account Engagement Settings.
            2. Click Edit.
            3. Select Enable first-party tracking.
            4. To accurately attribute visitor activity when an asset’s tracker domain is changed, select Enable third-party cookies.
            5. Save your changes.

            Next, configure your existing tracker domains for first-party tracking.

             
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