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Market to Your Customers with Account Engagement
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            Implement Tracking Code

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            3. Marketing Cloud Account Engagement

            Implement Tracking Code

            Each Account Engagement campaign has its own unique tracking code. Add the code to a web page to track visitor and prospect activity. We recommend that you add the code to high-value pages only, such as landing pages or specific product listings. Don’t place the code on more general pages like the home page on your website.

            Required Editions

            Available in: All Account Engagement Editions
            User Permissions Needed
            To view tracking code: Account Engagement Administrator or Marketing role
            Important
            Important This process implements first-party tracking code. Business units created after February 13, 2023 use first-party tracking by default. If you don’t have first-party tracking set up, update your tracker domains to first-party tracking or you can implement tracking code for third-party cookie tracking instead.
            1. Open the Domain Management page.
              • In Account Engagement, select Admin and then select Domain Management.
              • In the Lightning app, select Account Engagement Settings and then Domain Management.
            2. Scroll to the Tracking Code Generator and select the domain you want to generate code for.
            3. (Optional) Override the default campaign.
            4. Copy the code.
            5. In your web page HTML, paste the campaign tracking code before the close body tag (</body>).
             
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