Visitor Tracking for Account Engagement

To collect activity data and give visitors a seamless experience, set up tracker domains and add Account Engagement tracking code to your web pages. When you create marketing assets, you can choose which tracker domain you want to use for vanity URLs and link rewriting.

To protect consumers’ privacy, web browsers are moving away from supporting tracking visitor activity with third-party cookies. Account Engagement tracking uses first-party cookies by default in business units created after February 13, 2023. If your business unit was created before February 13, 2023, we recommend that you upgrade to first-party tracking.

• Considerations for Visitor Tracking
  When managing tracker domains and visitor tracking, keep these considerations in mind.
• Add a Tracker Domain in Account Engagement
  Use a tracker domain in Account Engagement to rewrite links and vanity URLs for tracking. To set up a tracker domain, work with an IT partner or a hosting provider to edit CNAME records.
• Implement Tracking Code
  Each Account Engagement campaign has its own unique tracking code. Add the code to a web page to track visitor and prospect activity. We recommend that you add the code to high-value pages only, such as landing pages or specific product listings. Don’t place the code on more general pages like the home page on your website.
• Enable or Disable HTTPS for Account Engagement Assets
  Browsers can request an SSL-enabled marketing asset over HTTP. To create a more secure browsing experience for your prospects, Account Engagement redirects these request to HTTPS for tracker domains that default to HTTPS. You can change this default behavior at any time.
• Secure Domains for HTTPS
  Secure Sockets Layer (SSL) is a standard security protocol for establishing a secure HTTPS connection. If your business unit was created before February 15, 2021, you can automatically secure new tracker domains with an SSL certificate. You can also enable SSL certificates manually for individual domains. Business units created after February 15, 2021 automatically create SSL certificates for all tracker domains and the behavior can’t be changed.
• Upgrade to First-Party Tracking
  To protect consumers’ privacy, web browsers are moving away from supporting tracking visitor activity with third-party cookies. Instead, use first-party tracking to record prospect activity, ensure campaign attribution, and block traffic that doesn’t come from your domains. Business units created after February 13, 2023 use first-part tracking by default.
• Implement Tracking Code for Third-Party Cookies
  If you still use third-party tracking, you can copy the code and place it on your web pages. Use tracking code only on high-value web pages like a product listing or landing page.
• Retroactive First-Touch Tracking
  To respect privacy concerns, tracking cookies aren’t added the first time a visitor clicks a custom redirect, social click, or email link. However, you can use retroactive tracking to capture first-touch attribution after the prospect consents. This option is enabled by default, but it can be disabled under Account Engagement Settings.