Automate Your Marketing Processes With Account Engagement

Prospect nurturing is critical but time consuming. Automate how you target and engage prospects with tools like Engagement Studio, automation rules, completion actions, segmentation rules, and prospect lists.

• Nurture Leads with Engagement Studio
  Engagement Studio programs are completely customizable so you can tailor the prospect experience to generate the most promising leads for your sales team. Build, test, and report on powerful engagement programs that let you target prospects based on behavior and critical qualifying values. Provide a personalized experience for your prospects, and turn them into marketing-qualified leads.
• Streamline Marketing Efforts with Automation Tools
  Streamline marketing efforts by automating tasks. Use automation tools to perform actions on prospects, build prospect lists based on criteria, and react to prospect actions.
• Segmentation
  Use Account Engagement lists and tags to segment your prospects. Lists are groups of prospects for sending list emails or feeding to engagement programs. Use tags to sort, filter, and organize your prospects and marketing assets.
• Automate Data Sharing with Third-Party Apps
  If you use multiple platforms to engage with prospects, connect them to Account Engagement to simplify data sharing and workflows. For each external app that you use, create a marketing app extension in Marketing Setup in Salesforce. You can then take advantage of External Activity and External Actions to supercharge your automations. External Activity captures prospect activity that occurs outside Account Engagement. Use External Actions to automate actions in third-party apps.