A modifier is a string added to a prospect field variable tag that tells the system how
to format the output. You can also use a modifier to protect your embedded data and ensure that
it’s inserted properly.
Required Editions
Available in: All Account
Engagement Editions
You append a modifier to the field name before the closing %% inside the curly braces. A
variable tag with a modifier looks like this, where modifier is the
modifier type: %%field_ID{modifier}%%.
Modifier Type
Format
Use Case
HTML (Standard)
{js}
Redirect to thank you pages based on form field values
Prevent competitors from accessing content on form submission
Pass a redirect URL to a form as a hidden field
Use custom JavaScript that contains variable tags
Raw
{raw}
Insert a complete URL
Insert an HTML code snippet or other code that you don’t want modified
URL
{url}
Insert a parameter in a URL
Use a referral form to allow someone visiting your website to submit someone
else’s information
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