Campaign Report Table Metrics
The Campaign Report table gives you a quick statistical overview of Account Engagement campaigns.
Required Editions
| Available in: All Account Engagement Editions |
Metric Definitions
- Name
- Campaign name.
- Visitors
- The number of anonymous visitors cookied by the campaign.
- Prospects
- The number of visitors who converted to prospects as part of the campaign.
- Assigned
- The number of prospects associated with the campaign that have been assigned to a user.
- Cost / Prospect
- The cost per prospect. Calculated by dividing the cost for the campaign by the number of prospects in the campaign.
- Opportunities
- The number of prospects with opportunities for the campaign.
- Opps / Prospects
- The percentage of prospects associated with the campaign who have an opportunity. Calculated by dividing the number of prospects with opportunities by the number of prospects in the campaign.
- Cost / Opps
- The cost per opportunity. Calculated by dividing the cost for the campaign by the number of opportunities for the campaign.
- Value
- The total value for any opportunities for prospects associated with the campaign.
- Revenue
- The total value for opportunities marked closed-won for prospects associated with the unarchived campaign.
- ROI
- The return on investment. Calculated by dividing the revenue minus cost by the cost.
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