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Market to Your Customers with Account Engagement
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            Add Competitors to Track

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            3. Marketing Cloud Account Engagement

            Add Competitors to Track

            Track how well your site stacks up against your competitors in general SEO terms. View competitor data, like the number of inbound links, page and domain authority, links to the root domain, root domain external links, and Alexa Rating.

            Required Editions

            User Permissions Needed
            To add competitors: Account Engagement Administrator or Marketing role
            Note
            Note If you don’t add competitors, Account Engagement creates your company as a competitor the first time a user visits the Search Marketing screen.
            1. Open the Competitors page.
              • In Account Engagement, select Marketing | Search Marketing | Competitors.
              • In the Lightning app, select Content and then Search | Competitors.
            2. Click + Create New Competitor.
            3. Enter the competitor name and URL.
            4. Click Create Competitor.

            It can take up to an hour for the initial lookup. After the initial lookup, the data is refreshed weekly.

             
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