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Competitor Table Metrics
The Competitors table shows metrics about the competitors you track in Account Engagement.
| Metric | Definition |
|---|---|
| External Equity Links | The number of follow links that point to the URL. |
| Page Authority | A score on a 100-point scale that measures the overall quality and SEO performance of a web page. The score is based on the number of backlinks, referring domains, organic search traffic, and other URL data. |
| Domain Authority | A score on a 100-point scale that measures the overall quality and SEO performance of a domain. The score is based on the number of backlinks, referring domains, organic search traffic, and other data for the URL’s root domain. |
| Links to Root Domain | The number of external links, including no follow links, that point to the root domain of the URL. |
| Root Domain External Links | The number of follow links that point to the URL’s root domain. |
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