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Market to Your Customers with Account Engagement
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            Add a Tracking Keyword

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            1. Salesforce Help
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            3. Marketing Cloud Account Engagement

            Add a Tracking Keyword

            You can add a specific keyword to track.

            Required Editions

            User Permissions Needed
            To add search marketing keywords: Account Engagement Administrator or Marketing role
            1. Open the Keywords page.
              • In Account Engagement, select Marketing | Search Marketing | Keywords.
              • In the Lightning app, select Content and then Search | Keywords.
            2. Click + Add Keyword.
            3. Enter a keyword.
            4. (Optional) Enter a site. Leave the field blank to use your account’s default site.
            5. Click Create Keyword.

            It can take up to 48 hours for the initial lookup. After the initial lookup, the data is refreshed weekly.

             
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