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Market to Your Customers with Account Engagement
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            Tracking Search Keywords and Competitor SEO

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            3. Marketing Cloud Account Engagement

            Tracking Search Keywords and Competitor SEO

            Search marketing tools help you monitor your site and search results. Add keywords that you want to monitor, or use a default list of common keywords.

            Required Editions

            Available in: All Account Engagement Editions
            • Add a Tracking Keyword
              You can add a specific keyword to track.
            • Import Multiple Keywords
              You can add multiple keywords to track at once with bulk import.
            • Keyword Table Metrics
              The Keywords table lists your keywords and their SEO metrics.
            • Add Competitors to Track
              Track how well your site stacks up against your competitors in general SEO terms. View competitor data, like the number of inbound links, page and domain authority, links to the root domain, root domain external links, and Alexa Rating.
            • Competitor Table Metrics
              The Competitors table shows metrics about the competitors you track in Account Engagement.
             
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