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Market to Your Customers with Account Engagement
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            Track Link Clicks

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            3. Marketing Cloud Account Engagement

            Track Link Clicks

            Use custom redirects to track banner ad clicks, links to third-party sites, links on social media, and access to files hosted outside of Account Engagement. Clicks are tracked as an activity on a prospect’s record. You can get an overview of the redirect’s performance with the custom redirect report.

            Required Editions

            Available in: All Account Engagement Editions
            User Permissions Needed
            To create custom redirects: Account Engagement Administrator or Marketing role

            Keep these considerations in mind when using custom redirects.

            • Completion actions apply only to existing prospects. They don’t apply to visitors who convert to prospects after clicking a custom redirect. However, the click does appear in their prospect activity after they convert.
            • When you archive a custom redirect, it still works.
            • Custom redirects have a throttling period of 30 minutes. After a prospect clicks a custom redirect, subsequent clicks are recorded after 30 minutes.
            • Autoresponder completion actions are throttled for 4 hours.
            1. Open the Custom Redirects page.
              • In Account Engagement, select Marketing | Content | Custom Redirects.
              • In the Lightning app, select Content and then Custom Redirects.
            2. Click +Add Custom Redirect.
            3. Enter a name for use in prospect activity and reporting.
            4. Choose a campaign.
              Choosing a campaign doesn’t overwrite a prospect’s existing campaign.
            5. Enter the target URL.
            6. To track activity on pages with Google Analytics tracking code, add parameters.
            7. To trigger activities after someone visits a custom redirect page, add completion actions.
              Completion actions aren’t retroactive and don’t execute on visitors who haven’t converted to prospects yet.
            8. When you’re done, click Create Custom Redirect.

            Use the tracked or short URL anywhere you want to track activity.

             
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