Considerations for Using Dynamic Content

Keep these considerations in mind when creating dynamic content.

• Order your variations by the restrictiveness of the criteria. If a prospect matches multiple criteria, the prospect sees the first matched variation. For example, you have two variations listed in this order: score greater than 50, and score greater than 100. Prospects with a score of over 100 see the content for the over-50 score because it’s listed first, and they match that criteria.
• Only in HTML emails support dynamic content. To use dynamic content in a plain text email, manually remove the HTML tags in the email’s source code.
• CSS on the page where you embed dynamic content affects the content’s appearance.
• You can’t use fields with the date field type as criteria.
• Create plain-text content for use with text emails.
• Dynamic content merge fields in emails appear only the ID for that piece of content. To make sure you’re using the right merge field, you can cross-reference the ID number on the Dynamic Content list view.
• Deleting dynamic content is permanent. The deleted content appears in the Recycle Bin, but you can't restore it.