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Market to Your Customers with Account Engagement
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            Target Prospects with Custom Content

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            Target Prospects with Custom Content

            Use dynamic content to display custom HTML on your website or Account Engagement forms, landing pages, layout templates, and emails based on prospect criteria. When a prospect matches the criteria for your dynamic content, a variation of the content displays.

            Required Editions

            Available in: Account Engagement Plus, Advanced, and Premium Editions.
            Available for an additional cost in: Account Engagement Growth Edition
            • Considerations for Using Dynamic Content
              Keep these considerations in mind when creating dynamic content.
            • Create Dynamic Content
              Use dynamic content to display variations to prospects based on criteria you select.
            • Personalize Email Subject Lines
              Personalize email subjects with variable tags and dynamic content. You can also use emoji in your subject lines.
            • Use Dynamic Content in an Email
              To add variations of content for different people in a classic email, add dynamic content with merge fields.
            • Add Dynamic Content to Pages
              You can add dynamic content to your web page or to landing pages, forms, and layout templates that you create with Account Engagement. The CSS on your web page or layout template affects the embedded content.
            • Test Dynamic Content on a Page
              You can view each variation as it appears on the page to a prospect who matches the criteria. When you test your dynamic content, you can also verify that your CSS correctly styles the variations.
             
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            Salesforce Help | Article