Gated content requires visitors to submit a form to access resources, such as a white
paper. It’s a great way to convert visitors to prospects. You can gate content that’s hosted
with Account Engagement and content hosted elsewhere.
Required Editions
Available in: All Account
Engagement Editions
Autoresponder Email
To make sure that a prospect provides a valid email address before granting access to
content, use an autoresponder email to confirm the address. If the visitor doesn’t provide a
valid email address, the visitor doesn’t receive the content. To use this method, create an
email template that includes a link to your content. On your form or form handler, add a
Send Autoresponder Email completion action, and select the email template.
Redirect on Form Completion
To redirect a prospect to the content upon form completion, include a link in your form’s
Thank You content. You can also redirect the prospect directly to the URL of the content by
enabling Redirect the prospect instead of showing the form’s Thank You
Content. Enable the setting in the form builder or the landing page builder.
If your form isn’t embedded on an Account Engagement landing page, enable this setting from
the form builder.
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