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Considerations for Vanity URLs
You can create a vanity URL for landing pages, files, custom redirects, and email preference center pages. Keep these considerations in mind when using vanity URLs.
How Vanity URLs Work
Vanity URLs aren’t supported on the default go.pardot.com domain.
To create a vanity URL, your business unit must have at least one validated custom tracker domain. If you have multiple tracker domains, the vanity URL path is valid on all of them. For example, you have two domains: go.example.com and marketing.example.com. If you create a vanity URL using the path /my-file, two valid URLs are created.
- go.example.com/my-file
- marketing.example.com/my-file
When you use a vanity URL link inside an email template, the link is rewritten to match the email template. Links in other asset types aren’t rewritten.
You can change a vanity URL at any time. The original vanity URL stops working and redirects to the website saved in your company information.
Reserved Paths
These terms are reserved for other uses and can’t be used as a folder name in your vanity URL path. Reserved terms aren’t case-sensitive—avoid them in any format. For example, the path /emailpreference/status is invalid, but /email-preference-status is acceptable.
| account | l | |
| action | emailPreference | r |
| air-versioning | event | rss |
| all | files | s |
| analytics | form | sf |
| assets | get-air | t |
| calendar | global | unsub |
| campaign | home | unsubscribe |
| content | i | unsubscribeConfirm |
| default | images | webinar |
| e | img | webmail |
These vanity URL paths are valid. The tracker domain is go.example.com, and the path (in bold) is what you enter for the vanity URL.
- go.example.com/winterevent
- go.example.com/winterevent.html
- go.example.com/events/winterpromo
