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Market to Your Customers with Account Engagement
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            Create Engagement Programs

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            3. Marketing Cloud Account Engagement

            Create Engagement Programs

            After you segment your audience and finalize the content that drives your marketing, you’re ready to create an engagement program.

            Required Editions

            Available in: All Account Engagement Editions
            User Permissions Needed
            To create an engagement program: Account Engagement Administrator or Marketing role
            1. Open Engagement Studio.
              • In Account Engagement, select Marketing and then select Engagement Studio.
              • In the Lightning app, select Automations and then Engagement Studio.
            2. Click + Add Engagement Program.
            3. Enter a name for internal use.
              Start card shows basic program fields including Name, Description, and Recipient List.
            4. Choose a folder.
            5. If needed, enter a description for internal use.
            6. Click Recipient Lists, and select a list. You can also select a suppression list to exclude from your program.
            7. Save the program.

            After you save your program settings, you’re ready to add steps and build out your prospect paths.

             
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