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Database Hygiene Tips
A healthy prospect database contains a growing list of engaged prospects. Set reminders to conduct a regular hygiene check-up to protect your sending reputation and increase the return on your marketing spend. When your database is clean, you can focus on nurturing the most qualified prospects.
Reengage Inactive Prospects
If you have many inactive prospects in your database, consider setting up an engagement program to reengage them. Use a dynamic list to target inactive prospects, and create compelling emails that encourage your prospects to interact with your marketing assets.
Delete Old Prospects
Delete inactive prospects. Deleted prospects go into the recycle bin and don’t count toward your database limits. If a prospect becomes active again, Account Engagement restores the prospect with data intact.
Ask Prospects to Opt In Again
Another method to clean up your database is a permission pass. Permission passes ask your prospects to opt back in to your emails. If the prospect confirms, you know that they’re an engaged and worthwhile lead. If the prospect doesn’t opt back in, delete the email address from your database.
Although a permission pass can decrease the number of prospects in your database, it leaves prospects who are most likely to engage with you.
Use a List Cleaning Service
If your mailable database is full of stale prospect email addresses, consider using a list cleaning and validation service. These services typically investigate email addresses on your lists and note which ones are invalid.
