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Market to Your Customers with Account Engagement
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            Explore Einstein Attribution in B2B Marketing Analytics

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            Explore Einstein Attribution in B2B Marketing Analytics

            Attribution results appear in Campaign Influence related lists and reports. Still, it can be helpful to see these values in aggregate and identify trends across campaigns and engagement activities. Inside the Multi-Touch Attribution dashboard of the B2B Marketing Analytics app, you can interpret this data through different models, including the Einstein Attribution Data-Driven Model.

            Required Editions

            Available in: Account Engagement Advanced and Premium Editions with Salesforce Enterprise, Performance, or Unlimited Edition
            User Permissions Needed
            To create a B2B Marketing Analytics app:

            Manage Analytics Templated Apps AND Create B2B Marketing Analytics Apps

            OR

            B2B Marketing Analytics permission set
            1. Create a B2B Marketing Analytics app.
            2. On the Optional Feature step, select Multi-Touch Attribution Dashboard.
            3. After configuration is complete, open the Multi-Touch Attribution Dashboard.
            4. In the Model dropdown, select Data-Driven Model.

            From here, you can create and explore widgets or create lenses to share with colleagues. If you make changes to attribution settings, such as time frame or success milestone, it can take up to 24 hours to update the values on this dashboard.

            See Also

             
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