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            Set Up Einstein Send Time Optimization

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            3. Marketing Cloud Account Engagement

            Set Up Einstein Send Time Optimization

            Enable Einstein Send Time Optimization in one click, and give the model time to learn about your prospects.

            Required Editions

            Available in: Account Engagement Advanced and Premium Editions with Salesforce Professional, Enterprise, Performance, and Unlimited Editions
            User Permissions Needed
            To activate Einstein Send Time Optimization in Account Engagement: Customize Application

            Einstein Send Time Optimization isn’t available for classic emails. Before you set up Einstein Send Time Optimization, set up the enhanced email experience in Marketing Setup in Salesforce. If your connector doesn’t use the default B2BMA Integration User, assign the Modify Metadata Through Metadata API Functions system permission to the connector user in Salesforce.

            1. From Marketing Setup, in the Quick Find box, enter Einstein, and then select Einstein Send Time Optimization.
            2. Click Activate.
              Allow up to 72 hours to create your custom Einstein model.

            During the model training period, the Einstein Optimized tab in the email experience shows a temporary message. When it’s ready to use, the send time optimization form appears.

            When you deactivate the feature, we delete all of the data previously used by the model. If you want to deactivate the feature, return to the setup screen and click Deactivate. The next time you activate Einstein Send Time Optimization, users must wait for another training period to build a new model.

             
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