Loading
Salesforce now sends email only from verified domains. Read More
Market to Your Customers with Account Engagement
Table of Contents
Filter by (0)Add
Select Filters

          No results
          No results
          Here are some search tips

          Check the spelling of your keywords.
          Use more general search terms.
          Select fewer filters to broaden your search.

            Search all of Salesforce Help
            Search all of Salesforce Help
            Email Authentication and Sending IP Reputation

            You are here:

            1. Salesforce Help
            2. Docs
            3. Marketing Cloud Account Engagement

            Email Authentication and Sending IP Reputation

            To determine if a message is spam, most spam filters check for appropriate email authentication and look at your sending IP reputation. To avoid having your emails considered spam, use email authentication and protect your sending reputation.

            Required Editions

            Available in: All Account Engagement Editions

            Email Authentication

            Email authentication helps ISPs determine whether an email is coming from a legitimate source. If you’re using Account Engagement to send emails, setting up email authentication is crucial for good deliverability. Account Engagement requires you to verify sending domain ownership. We also recommend setting up DomainKeys Identified Mail (DKIM) authentication. Sender Policy Framework (SPF) authentication is configured for you by default. Almost all ISPs and most spam filter providers check for these common forms of authentication before they deliver an email.

            Sending IP Reputation

            Your sending IP reputation is based on many factors, including:

            • Bounce rates
            • Blocklistings
            • Spam complaints
            • Lack of sending IP history

            If your sending IP reputation gets damaged, it can hurt your deliverability. Lower-volume senders typically use shared sending IPs, so we take IP reputation seriously. If a client is blocklisted for spamming, it can affect deliverability for other clients on the shared IP.

            Maintain a good IP reputation by following the Permission-Based Marketing policy, warming up your IP address, and making sure that your lists are 100% opted-in and engaged.

             
            Loading
            Salesforce Help | Article