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Email Bounces
When you send an email, recipient mail servers can reject your message, preventing a percentage of your prospects from receiving your message. When a server rejects a message, it’s called a bounce. A bounce can be hard or soft.
Soft Bounces
A soft bounce is an email that’s returned to the sender because the recipient’s mailbox is full or the mail server is temporarily unavailable. A soft bounce message can be delivered at another time or forwarded by the recipient’s network administrator.
After a message soft-bounces five times, Account Engagement marks the prospect as Undeliverable and suppresses them from receiving emails from you. If the bounce issue is resolved, you can reset the soft bounce count on the prospect record.
Hard Bounces
A hard bounce is an email that permanently bounced because the address is invalid. A hard bounce usually occurs because the domain name doesn’t exist or the recipient is unknown. Some mail servers hard-bounce an email address when the message is suspected as spam.
When a message hard-bounces, Account Engagement marks the prospects as Undeliverable and suppresses them from receiving emails from you. If the bounce issue is resolved, you can reset the hard bounce count on the prospect record.
Bounce Rates
Your bounce rate is the number of hard bounces plus soft bounces, divided by the number of emails sent, multiplied by 100.
