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            Use a Dedicated Sending IP Address

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            Use a Dedicated Sending IP Address

            A dedicated sending IP address gives you full control of your email sending, so you’re fully responsible for the reputation of your own IP address.

            Required Editions

            Available in: Account Engagement Advanced and Premium Editions
            Available for an additional cost in: Account Engagement Plus Edition

            We recommend a dedicated IP if you send over 100,000 emails per month. If you send over 250,000 emails per month, a dedicated IP is required. Shared IP addresses are best for lower-volume or inconsistent senders.

            A dedicated sending IP offers some benefits for high-volume senders.

            • A dedicated IP address gives you more control over your sending reputation. On a shared IP address, you’re affected by the sending practices of everyone on the address.
            • In industries with heightened security, like banking and defense, a dedicated sending IP address is more likely to be allowlisted than a shared address. When your sending IP address is allowlisted, your emails are more likely to stay out of the spam folder.
             
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