Set up a custom opt-in field for a new form that you share with prospects. Send an email
with a link to the form, and then run an automation rule to remove prospects who don’t opt
in.
Required Editions
Available in: All Account
Engagement Editions
User Permissions Needed
To send a permission pass email:
Account Engagement Administrator or Marketing
role
Create a prospect custom
field.
Name the field Opt in, and fill out the remaining form fields.
From the Type dropdown, select Radio Button, and enter
Opt in for the value.
Create a form that contains the new field.
Send a list email that includes the link to the form to ask prospects to opt in to your
list.
To remove prospects that haven’t responded or opted in, create and run an automation rule
with the following criteria.
Prospect list [is member of][email list name].
Prospect custom field [isn’t][Opt in].
Completion action: Change prospect default field [Do Not Email] to
[Do Not Email].
For best results, wait between 7 and 14 business days for prospects to receive and respond to
your email.
You don’t need to do anything in Salesforce to reflect these changes. The prospect’s
Salesforce Do Not Email field is updated automatically.
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