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Market to Your Customers with Account Engagement
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          Sender and Reply-To Options

          Sender and Reply-To Options

          You can configure a sender and a custom reply-to address for your classic email in Account Engagement. The sender is the name and email address that appears in a prospect’s inbox. Optionally, you can specify a different email address to receive replies from your prospects. If you don’t specify a reply-to email address, Account Engagement uses the sender email address.

          Required Editions

          Available in: All Account Engagement Editions

          The options for choosing a sender and a reply-to address are the same. Only the Sender address is required.

          The last sender in a sender hierarchy must be either a Specific User with a verified email domain or General User with a verified email domain. If the Specific User or General User sender email address doesn't include a verified email domain, an error occurs in the editor, preventing you from saving or sending the email or email template.

          At the time of the email send, the sender hierachy is reviewed, starting at the top. The first sender found in the hierarchy that has an email address with a verified email domain is considered valid, and the email sends from that email address.

          If no senders in the hierarchy are found to be valid, the email doesn’t send, resulting in a failed email send. You can learn more about failed email sends here.

          Screenshot showing the sender and reply-to address options in the classic builder.
          General User
          Enter the sender’s name and email address. Avoid role-based addresses that are often caught by spam filters. For example, don’t use sales@ or admin@ addresses.
          Specific User
          Select an Account Engagement user from the dropdown.
          Assigned User
          The email uses the address of the user that the prospect is assigned to.
          Account Owner
          The email uses the address of the user that owns the prospect’s account. The current Account Owner only displays in Account Engagement after it’s synced from Salesforce.
          Prospect CRM User Custom Field
          Select a CRM User custom field from the dropdown. The email uses the address of the CRM User displayed on the prospect record. You can learn more about using CRM User custom fields here.
           
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          Salesforce Help | Article