Email Link Tracking
Account Engagement uses your tracker subdomains to rewrite and uniquely track link clicks in emails. Some links aren't rewritten, based on where they come from or how they're formatted, and can’t be tracked.
Required Editions
| Available in: All Account Engagement Editions |
Note Tracked links are associated with individual prospects. Members of your organization must
never forward an email sent with Account Engagement or post a tracked link from an email online
via social media or your website. Posting or forwarding a tracked link can cause a visitor association change.
| URL Scenario | Is the Link Rewritten |
|---|---|
| Wrapped in a <blockquote> tag | No |
| Inside an embedded CSS <style> tag | No |
| Inside commented-out code | Yes |
| Populated with user PML variable tags or HML merge fields | No |
| In plug-in email | Yes |
| Populated with dynamic content | Yes |
| Populated with a snippet | Yes |
| Populated with variable tags (full URL, not in dynamic content) | No |
| Populated with HML merge fields (full URL, not in a snippet or dynamic content) | No |
| Populated with PML variable tags or HML merge fields (partial, placed at the end of the URL, without slashes, not in dynamic content) | Yes |
| Populated with a prospect field PML variable tag or HML merge field inside dynamic content | Yes |
| Populated with a prospect account field PML variable tag or HML merge field inside dynamic content | No |
You can prevent tracking a link by removing http or https from the beginning of your link before sending the email. You can also surround the link with a <blockquote> tag in the source code of the email template. Account Engagement doesn’t rewrite links that end with these extensions:
- .bmp
- .css
- .dtd
- .eot
- .gif
- .ico
- .jpeg
- .jpg
- .js
- .otf
- .png
- .svg
- .ttf
- .woff
Certain special characters and character strings signal the end of a URL when the system rewrites links. To prevent links being truncated, avoid these special characters and strings in your URLs:
- "
- '
- )
- <
- >
- ‘
- ’
- “
- ”
- -->
-
- "
- <
- >
- ‘
- ’
- “
- ”
- -->
Did this article solve your issue?
Let us know so we can improve!
