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Considerations for Using Email Preference Pages
The email preference center is a central location for your prospects to tell you what they want from your email marketing. Keep these considerations in mind when you share a link to the email preference center.
Basics
- Prospects can opt in or out of a static public list.
- Prospects can’t add themselves to dynamic lists, but they can opt out. When a prospect opts out of a dynamic list, they aren’t removed from the list, but they don’t receive emails sent to the dynamic list.
- When a prospect updates the email preference center page, the system modifies the list memberships for all of your prospects that use that email address.
Using in Emails
- All emails must include %%unsubscribe%% or %%email_preference_center%% variable tags.
- To add the unsubscribe or email preferences center field to an email, use the variable tag dropdown in the email editor. Or, add it manually in the HTML source.
- When a prospect clicks the email preference center link in an email:
- For privacy, the page shows a masked version that prospect’s email address. The email address can’t be changed.
- The click doesn’t trigger a completion action.
- The click doesn’t count toward total clicks in email reporting.
- Email preference center links are recommended only for emails because they’re directly tied to a prospect’s email address. Avoid using these links in landing pages and other types of content.
Design
- Style your email preference center with a layout template that matches your branding.
- To show a list in your email preference center, open its List Information, and select Public List. To hide a list, deselect Public List.
- Lists are displayed in alphabetical order. To change the order, rename your lists with numbers as prefixes, such as 1. Product Updates and 2. Monthly News.
Testing
- The email preference center link doesn’t always appear when you test emails. Add yourself as a prospect before you send the test email to check the link.
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