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Market to Your Customers with Account Engagement
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            Manage Email Unsubscribe Settings

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            Manage Email Unsubscribe Settings

            Your business unit includes a customizable email unsubscribe page. You can control the settings, messages, and buttons that recipients see when they unsubscribe.

            Required Editions

            Available in: All Account Engagement Editions

            Every list email must include an unsubscribe or email preference page link. When prospects click the link in an email, they see the unsubscribe confirmation page for your business unit. If they clicked unsubscribe by accident, this page gives them the option to resubscribe.

            Note
            Note Unsubscribe link clicks don’t trigger completion actions and aren’t counted as part of total clicks in email reporting.

            You can also control the page styling using a layout template and customize the messaging that appears on the subscription pages, including:

            • The unsubscribe confirmation page
            • The resubscribe confirmation page

            When you edit the Unsubscribe page, you can also enable two-click unsubscribe. This option displays an unsubscribe prompt page where prospects are required to click a button confirm they want to unsubscribe. If you use two-click unsubscribe, you can also customize the messaging that appears on the unsubscribe prompt page.

            To access the unsubscribe page for your business unit in Lightning, select Account Engagement Email, and then Unsubscribe Page.

             
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            Salesforce Help | Article