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Engagement History Custom Lightning Component Activity Glossary
These prospect activities appear in the Engagement History Custom Lightning component. The component doesn’t show activities for archived prospects.
| Activity | Description |
|---|---|
| AddThis Share | Prospect clicked an AddThis icon in an email and shared your marketing content. |
| Tracked Link Clicked | Prospect clicked a tracked link. Includes custom redirects and tracked links in emails, thank you content, and social messages. |
| Email Hard Bounce | Email sent to the prospect hard bounced due to an invalid email address. The prospect was automatically marked Do Not Email. If your account allows multiple prospects with the same email address, prospect records show a bounce if a prospect with the same email address bounces. |
| Email Open | Prospect opened an email. |
| Email Resubscribe | Prospect resubscribed to emails from the unsubscribe page. |
| Email Sent | Prospect was sent an email. |
| Email Soft Bounce | Email sent to the prospect soft bounced due to the prospect’s mail server being unavailable. The prospect is still mailable, but is marked Do Not Email after five soft bounces. If your account allows multiple prospects with the same email address, the prospect record shows a bounce if a prospect with that email address bounces. |
| Email Spam Complaint | Prospect reported spam from the prospect’s email client. This prospect is marked Do Not Email. |
| Email Unsubscribe | Prospect clicked unsubscribe in an Account Engagement email or unsubscribed from an Email Preference Center. If your account allows multiple prospects with the same email address, prospect records show an unsubscribe when a prospect with that email address unsubscribes. |
| Email Preferences Open | Prospect viewed an email preference page. |
| Form View | Prospect viewed a form or form handler. |
| Form Error | Prospect had an error when submitting a form or form handler. Errors are often due to the prospect leaving a field blank or submitting invalid information. |
| Form Success | Prospect successfully submitted a form or form handler, including forms on landing pages. |
| Landing Page View | Prospect viewed a landing page. |
| File Accessed | Prospect clicked a link to a non-image file hosted by Account Engagement. |
| Olark Live Chat | Prospect contacted one of your users through the Olark live chat connector, and the chat conversation was recorded. |
| Opportunity Associated | Opportunity was associated with this prospect. |
| Opportunity Created | Opportunity was created for this prospect. |
| Opportunity Lost | Opportunity for this prospect was lost. |
| Opportunity Won | Opportunity for this prospect was won. |
| Priority Page View | Prospect viewed a priority page. |
| Site Search | Prospect searched for a term on your website’s site search. The search term is also listed in the activity. |
| Wistia Video Viewed | Wistia video played or viewed. |
| Website Visit | A prospect’s visitor session. Includes the number of pages viewed during the session and referrer information. |
| Webinar Attended | Prospect attended a webinar via GoToWebinar, WebEx, or ReadyTalk. |
| Webinar Registered | Prospect registered for a webinar via GoToWebinar, WebEx, or ReadyTalk. |
| Webinar Invited | Prospect invited to a webinar. |
| Webinar Accepted | Prospect accepted webinar invitation. |
| Webinar Absent | Prospect absent from a webinar that the prospect registered for via GoToWebinar, WebEx, or ReadyTalk. |
| Event Registered | Prospect registered for an event. |
| Event Attended | Prospect attended an event. |
| Natural Search | Prospect visit resulting from natural search. |
| Paid Search | Prospect visit resulting from paid search. |
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